PRIVACY POLICY
Version 1.0
Effective Date: 15th July 2026
Last Updated: 15th July 2026
SECTION 1 – Introduction
At STEELO TECH LIMITED (“Company”, “Platform”, “we”, “our” or “us”), we are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, share and protect your information when you access or use our website, mobile applications and related services (collectively, the “Platform”).
Our Platform enables Creators and Fans to build direct relationships through subscriptions, exclusive communities, content, engagement activities, rewards and experiences.
Because these services rely on interaction between Fans and Creators, certain information may be shared with the Creator you choose to support, as explained in this Privacy Policy.
We process personal information in accordance with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- other applicable privacy and consumer protection laws
If you do not agree with this Privacy Policy, you should not use the Platform.
SECTION 2 – Who We Are
For the purposes of applicable data protection legislation, STEELO TECH LIMITED is the data controller responsible for your personal information.
Company Details
Company Name:
STEELO TECH LIMITED
Registered in England and Wales
Registered Address: 320 City Road, London, England, EC1V2NZ
Privacy Contact: contact@steelostyle.com
Support: contact@steelostyle.com
SECTION 3 – Scope of this Privacy Policy
This Privacy Policy applies to:
- our mobile applications;
- our website;
- creator subscriptions;
- exclusive communities;
- messaging features;
- leaderboards;
- rewards;
- competitions;
- customer support;
- marketing communications;
- future services we may introduce.
It does not apply to third-party websites or services that are linked from the Platform.
Those services operate under their own privacy policies.
SECTION 4 – Information We Collect
The information we collect depends on how you use the Platform.
Account Information
When you create an account we may collect:
- full name
- display name
- username
- email address
- telephone number (where provided)
- date of birth
- country
- profile photo
- password (stored securely in encrypted form)
- account preferences
Creator Information
If you become a Creator we may also collect:
- business name
- company information
- tax information where required
- payment details
- identity verification information
- profile information
- social media accounts
- branding information
Subscription Information
Where you purchase subscriptions we may collect:
- subscribed Creators
- subscription tier
- billing history
- purchase history
- payment confirmations
- cancellation history
- promotional code usage
We do not store complete payment card details.
Payments are processed by authorised payment providers.
Engagement Information
To operate our Platform we collect information about how you interact with Creators.
This may include:
- content viewed
- reactions
- comments
- shares
- messages
- challenges completed
- badges earned
- engagement points
- leaderboard position
- event attendance
- reward history
- purchases
- referral activity
- support interactions
Device Information
When you use the Platform we automatically collect technical information including:
- IP address
- browser type
- operating system
- device model
- device identifiers
- application version
- language
- time zone
- crash reports
- network information
- diagnostics
Location Information
Where you give permission, we may collect:
- approximate location
- country
- time zone
- regional settings
We may also infer general location from your IP address.
You can disable location permissions through your device settings.
Communications
If you contact us we may collect:
- emails
- support requests
- chat messages
- feedback
- surveys
- reports of abuse
- correspondence relating to your account
SECTION 5 – Information Created Through Your Use of the Platform
In addition to information you provide directly, we generate information as you use the Platform.
Examples include:
- engagement scores
- audience insights
- recommendation signals
- reward eligibility
- fraud indicators
- security assessments
- subscription history
- content preferences
- interaction history
- behavioural analytics
This information helps us improve the Platform, personalise your experience and protect our community.
Some of this information is aggregated or anonymised and can no longer identify individual users.
SECTION 6 – Information We Receive from Others
We may receive information from:
- Apple
- payment providers
- identity verification providers
- analytics providers
- advertising partners
- social media platforms where you choose to connect your account
- fraud prevention providers
- customer support providers
This information may include account identifiers, confirmation of purchases, authentication details or other information necessary to provide the Platform.
SECTION 7 – How We Use Your Information
We use your personal information to operate, improve and protect the Platform.
Depending on how you use the Platform, we may use your information to:
Provide the Platform
- create and manage your account;
- authenticate your identity;
- provide subscriptions;
- deliver exclusive content;
- manage Creator channels;
- process payments;
- provide customer support;
- communicate with you.
Operate Creator Communities
We use information to enable Creators and Fans to interact, including by:
- managing subscriber access;
- displaying comments;
- enabling messaging where available;
- operating leaderboards;
- calculating engagement;
- delivering rewards;
- administering competitions.
Personalise Your Experience
We may personalise:
- recommended Creators;
- recommended content;
- notifications;
- search results;
- suggested communities;
- promotional offers.
Personalisation may be based upon your interactions, subscriptions and activity.
Improve the Platform
We analyse Platform usage to:
- improve performance;
- understand user behaviour;
- develop new features;
- improve recommendations;
- improve accessibility;
- improve reliability;
- understand trends.
Protect Users and Moderation
We process information to:
- detect fraud;
- prevent abuse, physical threats, and anonymous bullying;
- investigate complaints and reports of offensive content;
- identify suspicious activity;
- enforce our Terms, community standards, and Apple App Store Review Guidelines;
- provide reporting mechanisms for users to flag objectionable material;
- allow users to block abusive users;
- allow Creators and channel moderators to mute/block users and delete/update messages;
- actively filter objectionable or explicit User-Generated Content (UGC);
- protect the Platform and the safety of our users.
Legal Compliance
We may process information where necessary to:
- comply with legal obligations;
- respond to lawful requests;
- resolve disputes;
- establish or defend legal claims;
- enforce our agreements.
SECTION 8 – Our Legal Basis for Processing
Where UK GDPR or other applicable privacy laws apply, we process personal information using one or more lawful bases.
Contract
We process information where necessary to provide the services you request, including:
- creating accounts;
- providing subscriptions;
- managing payments;
- enabling Creator interactions;
- providing customer support.
Legitimate Interests
We process information where necessary for our legitimate interests, provided those interests are not overridden by your rights.
Examples include:
- improving the Platform;
- fraud prevention;
- analytics;
- service security;
- recommendation systems;
- audience insights;
- developing new features;
- protecting our business.
Legal Obligations
We may process information where required by law, including:
- tax compliance;
- financial reporting;
- anti-fraud obligations;
- responding to regulators;
- court orders.
Consent
Where required, we rely upon your consent for activities such as:
- optional marketing communications;
- certain cookies;
- optional device permissions;
- location access.
You may withdraw consent at any time where processing is based on consent.
SECTION 9 – Sharing Information with Creators
One of the core purposes of the Platform is enabling direct relationships between Creators and their Fans.
When you choose to subscribe to or engage with a Creator, we may make certain information available to that Creator to enable them to manage and grow their community.
Depending upon the services you use, Creators may receive access to information including:
- your display name;
- profile photograph;
- subscription status;
- subscription tier;
- subscription history relating to their channel;
- comments and interactions;
- engagement activity;
- event attendance;
- reward eligibility;
- purchases made through their channel;
- messages exchanged with that Creator;
- community participation;
- audience insights generated through your engagement.
Creators may only use this information for purposes connected with operating their Creator community and in accordance with applicable privacy laws.
Creators are responsible for their own handling of any information made available to them through the Platform.
SECTION 10 – Information We Share with Service Providers
We use trusted third-party providers to operate our Platform.
Depending on the services you use, we may share information with providers responsible for:
- payment processing;
- cloud hosting;
- analytics;
- customer support;
- fraud detection;
- identity verification;
- email delivery;
- notification services;
- infrastructure monitoring;
- legal compliance.
These providers may process information only on our behalf and in accordance with our instructions, except where they act as independent controllers under applicable law.
We require service providers to implement appropriate security measures.
SECTION 11 – International Data Transfers
As an international Platform, your information may be processed in countries outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that your information receives an adequate level of protection.
These safeguards may include:
- UK International Data Transfer Agreements;
- International Data Transfer Addendums;
- Standard Contractual Clauses;
- adequacy regulations;
- other legally recognised safeguards.
Where required, we will provide additional information about these safeguards upon request.
SECTION 12 – Cookies and Similar Technologies
We use cookies, software development kits (SDKs), pixels and similar technologies to improve our Platform.
These technologies may be used to:
- remember your preferences;
- maintain secure sessions;
- understand how the Platform is used;
- improve functionality;
- measure performance;
- personalise content;
- detect fraud.
Some cookies are necessary for the operation of the Platform.
Others are optional and may require your consent depending on your location and applicable law.
You may manage cookie preferences through your browser settings or our cookie management tools where available.
SECTION 13 – Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
The length of time we retain information depends on the type of information and the reason it was collected.
For example, we may retain information:
- while your account remains active;
- while you maintain subscriptions;
- to fulfil contractual obligations;
- to comply with legal or regulatory requirements;
- to resolve disputes;
- to prevent fraud;
- to enforce our Terms;
- to maintain business records;
- to protect the security and integrity of the Platform.
When information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our data retention procedures.
Some backup copies may remain for a limited period before being securely deleted.
SECTION 14 – Protecting Your Information
We take the security of your information seriously.
We use technical, organisational and administrative measures designed to protect personal information against unauthorised access, disclosure, alteration or destruction.
These measures may include:
- encrypted communications;
- encrypted storage where appropriate;
- secure authentication systems;
- access controls;
- role-based permissions;
- security monitoring;
- fraud detection systems;
- vulnerability testing;
- secure development practices;
- staff training.
Although we work hard to protect your information, no online service can guarantee absolute security.
You are also responsible for keeping your account credentials secure and notifying us promptly if you believe your account has been compromised.
SECTION 15 – Marketing Communications
We may send you communications relating to:
- your account;
- subscriptions;
- Creator activity;
- Platform updates;
- rewards;
- competitions;
- security notifications;
- service announcements.
Where required by law, we will ask for your consent before sending marketing communications.
You may opt out of marketing communications at any time by:
- updating your account preferences;
- using the unsubscribe link included in emails;
- contacting us directly.
Even if you opt out of marketing, we may continue sending important service-related communications necessary to operate your account.
SECTION 16 – Your Privacy Rights
Depending on your location and applicable law, you may have rights in relation to your personal information.
These rights may include the right to:
- access your personal information;
- correct inaccurate information;
- request deletion of your information;
- restrict certain processing activities;
- object to certain processing activities;
- request portability of information;
- withdraw consent where processing relies on consent;
- object to direct marketing;
- request human review of certain automated decisions, where applicable.
These rights are not absolute and may be subject to legal exceptions.
We may need to verify your identity before responding to a request.
We aim to respond to requests within the time periods required by applicable law.
SECTION 17 – Your Account and Data Controls
Through your account settings, you may be able to:
- update your profile;
- manage subscriptions;
- manage notifications;
- update communication preferences;
- control certain privacy settings;
- download information where available;
- delete your account.
Deleting your account may result in the loss of access to subscriptions, rewards, purchase history and other Platform features.
Certain information may continue to be retained where necessary to comply with legal obligations, resolve disputes, prevent fraud or protect the rights of the Platform, Creators or other users.
SECTION 18 – Children’s Privacy
The Platform is intended for users who meet the minimum legal age required in their jurisdiction.
Users under the age of 18 may not purchase subscriptions unless permitted by applicable law and, where required, with appropriate parental or guardian authorisation.
We do not knowingly collect personal information from children in breach of applicable law.
If we become aware that personal information has been collected unlawfully from a child, we will take appropriate steps to delete that information or otherwise comply with our legal obligations.
Parents or guardians who believe a child has provided information without appropriate consent may contact us using the details below.
SECTION 19 – Automated Processing and Personalisation
We may use automated technologies to help operate the Platform, including to:
- recommend Creators;
- personalise content;
- suggest communities;
- calculate engagement metrics;
- identify spam or fraud;
- improve security;
- enhance user experiences.
These technologies help us improve the Platform but are not intended to make solely automated decisions that produce legal or similarly significant effects on users without appropriate safeguards, where required by applicable law.
Where legally required, you may request additional information about significant automated processing affecting you.
SECTION 20 – Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our services;
- new Platform features;
- legal or regulatory developments;
- improvements to our privacy practices.
Where changes are material, we will provide reasonable notice through the Platform or by other appropriate means.
The latest version of this Privacy Policy will always be available within the Platform and on our website.
SECTION 21 – Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us.
Privacy Team
STEELO TECH LIMITED
Registered in England and Wales
Registered Office: 320 City Road, London, England, EC1V2NZ
Email: contact@steelostyle.com
Support: contact@steelostyle.com
Website: steelostyle.com
SECTION 22 – Complaints
If you believe we have not handled your personal information appropriately, we encourage you to contact us first so we can investigate and resolve your concerns.
If you remain dissatisfied and you are located in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Users located outside the United Kingdom may also have the right to contact their local data protection authority.
APPENDIX A – Categories of Information We Process
Depending on how you use the Platform, we may process:
Identity Information
- Name
- Username
- Date of birth
- Profile image
- Creator profile details
Contact Information
- Email address
- Telephone number
- Mailing address (where applicable)
Financial Information
- Subscription history
- Purchase history
- Payment confirmations
- Payout information (Creators)
Payment card details are processed by our payment providers and are not stored in full by us.
Technical Information
- Device identifiers
- Browser type
- Operating system
- IP address
- App version
- Diagnostic information
Platform Activity
- Content viewed
- Engagement history
- Comments
- Messages
- Leaderboard participation
- Rewards
- Competitions
- Purchases
- Creator interactions
Security Information
- Login history
- Fraud indicators
- Security events
- Reports of abuse
Marketing Information
- Communication preferences
- Campaign interactions
- Promotional participation